Your Friendly Neighborhood Tech: Day 1

Today was my first official day of training (post orientation, pre you’re-on-your-own-buddy) at my new job.

Good things: I like the people I’ve worked with so far. Nice, friendly, and they complain about the things I would/will complain about. We’re all on the same team back in the tech department. The processes seem simple enough for a first day. It might take a while to learn the software system they use to document check-in’s and check-outs, but I think it should be pretty easy once I get an employee ID and can work hands on. I did get to work on a few computers, but sheesh, there’s like a weeks worth of systems, upgrades, and maintanence to do back there. No wonder they were hiring.

Bad things: It looks like my fears were confirmed. The “computer department” employees just hand everything to us techies including checkins (which they could do themselves) and working with the customers until we’re blue in the face. They pay us pretty good to be a tech, but we don’t get to use our skills until at least 2pm probably because we have to check in computers. This is why there’s a 5 day wait on any work to be done. We’re constantly being interupted and consistently short staffed.

I think the Bad things will work themselves out with management involved though. I think and hope the “computer department” people will eventually be trained to check in computers. It’s not too tough.

Anyway, like you care about my sell-out job.

The real question is, how’s my other job going? Well, being the lover of all things that tell me how my plan to take over the world is coming, I can tell you that I check the stats many times a day. We’ve hit 1000 unique visitors for the month as of yesterday. We are averaging 116ish unique visitors a day. We had to cut back on our advertising on Google because it costs too much right now. Rent first, groceries second, advertising third. But, we are keeping the Overture/MSN/Yahoo/etc advertising going. It’s not quite as expensive and provides almost as many click-thrus.

Now, although we are getting plenty of visitors for this area and the word is really getting out about our site now, I’m struggling to find a way to advertise to the rental owners and property managers. We’ve got a plan to hit the property managers once, but I’m not sure what exactly to do after that. The owners are the toughies. They don’t have a business name or address out there in the open so we can just contact them directly. So, I’m thinking of advertising where they advertise. That way, when they check their ad, they’ll hopefully see ours. But, the problem with that is that it costs money, and lots of it. It’s also a problem in that we would be placing an ad in an area that doesn’t get their attention outright. It would also mean that we would be advertising in the very area that we want our clients not to have to (because it costs too much). So, how do you attract a potential client without direct access to them or knowing where they go or what they look at? Demographics, my son. Demos are tough on this market. They’re hidden.

Nate Ritter lives in San Diego, CA who popularized the #hashtag and creates scaleable web applications for a living. He also does miles and point hacking to enable cheap travel for his family. More here →

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