Classifieds are next

When was the last time you looked up the price of a stock in the newspaper?

Ramit Sethi reports that the Wall Street Journal reports that the LA Times is cutting the size of their stock tables.

About time.

What an anachronism. I wrote about this more than five years ago… the stock tables generate no revenue and no readership. One paper in Newark decreased the size of their stock tables by 90% (!), lost a dozen or so subscribers and saved more than a million dollars a year.

Now, the question is, "when was the last time you looked something up in the classifieds of your newspaper?"

Every organization is filled with vestigal activities, sacred cows that feel as though they must be defended. We defend them at our peril… do it too long, and the whole thing is gone.

Seth Godin

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