Google Says Don’t Use Dates in Permalinks

Performancing’s fabulous Nick Wilson interviewed Google’s Matt Cuts recently. The interview mentions one tidbit I thought I’d act on right away – namely, not using dates in the permalink structure of the site. I’ve just changed this site to work that way, so I’m sorry if your bookmarks don’t work exactly the same way right now. Feel free to use the Search bar on the right side to find what you need again. I apologize for the inconvenience, but have to bow to Google on this one.

It simply makes sense. The dates in the URL make it too much info. Sometimes, I think just using the id number is even better than a slug as well, like Performancing.com does. I’m not solid on that, but it seems to make sense.

So, for now, I’ve reconfigured the permalinks according to what Matt said in the interview. Oh, and he suggested a read on “What is section targeting and how do I implement it?“. It’s definitely worth the time if you care about making any clink off your ads.

Nate Ritter lives in the Pacific Northwest (U.S.), popularized the #hashtag and creates web applications for a living. He also does miles and point hacking to enable cheap travel for his family. More here →

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