Guy Kawasaki does it again. This time, an article on bootstrapping. It’s a familiar concept to me lately, and I love it.
I think someone once said, “Full time jobs are great! They give you the money so that you can run your real business on the side.” Whoever that was is a genius.
Guy’s first point has been the most persuasive for my evaluation of ideas. If it can’t make cash right from the start, it’s going to be a tough road. If it can, the next question is, how much does it take to get to “the start”? Is it worth risking that money?
If the answers to those questions aren’t “under one month” and “abso-frickin-lutely”, then I won’t risk my hard earned cash and time on those ideas. It has to be pretty persuasive from the bottom line point of view – each and every month. If you can’t build it fast, then you can’t kill it fast either. And failing quickly is a big key to success in the long-run.
[tags]bootstrap, bootstrapping, guy kawasaki, startup, business, strategy, finance[/tags]