The past few weeks has been stressful. I’ve dealt with finding a new job, packing our home, trying to find a new home for our cat, finishing up projects, etc. It doesn’t sound like much, but I’m kinda stressed.
To top it off, I’m going to give up on an idea that I think someone can use to make a bundle. Right now, I just don’t have the ability to execute it. But, for someone who’s hungrier than I am, this could make a pretty penny.
A few months ago I was reading Business 2.0 (the magazine, not online), and noticed a very short little blurb about a painter who painted a Target rooftop with a bright red Target logo on it (with a white background). I thought, this guy (and Target) is super smart! Brilliant in fact! Paint the rooftops with advertisements so that when someone searches Google and finds a map of the location, your ad comes up with the map! I love it.
So, I told my wife about it. I told her there was something bigger in that little blurb than what I just read. There’s a bigger business plan than painting rooftops.
She said, well, why don’t you do it?
Well, honey, I’m not a painter… but I could very easily be a broker. Which leads me to the idea. Rather than advertising on your own big building, why not be the broker, and get other companies to advertise on someone else’s big building.
- The timing of the satellites who are selling their images to Google, MSN, Yahoo, etc.
- An exclusivity contract that spells out what you’ll do for the building owner (you’ll sell the space and give them money from the deal)
- A marketing gunslinger (you?)
- A salesman (you?)
Go get about 6 exclusive contracts with building owners or managers that say that only you can sell their rooftops. When they ask why they would want to do that, you tell them you have a very fast way to get their money for them, but you’ll need 6 exclusive contracts before you’ll activate it. When they ask why they should do this, you simply ask them if they’re making any money off their rooftop, or if they are paying for it to be painted.
Once you have 6 in the same area (I was going to do Seattle), you press release it to death and then wait about 1-2 days. Then, put the spaces up on eBay and keep pushing the PR and marketing hard. All the while, make sure you’re still gathering contracts because this should blow up big pretty quickly.
Why wait till you have 6 contracts? Because anyone else could do this too, and if you tell people about this too early (like the other 4000ish people who will read this before the end of the month), you’ve lost your marketshare to someone who has connections or a better marketer. But, once you gain a foothold in the area/industry, you’re starting to gain momentum.
Brilliant! But why aren’t you doing it?
Well, I’m kinda stressed out at the moment doing other things. But, I didn’t want this idea to get wasted entirely. Someone will do it, and I hope it’s you. Why? Because it needs to be done, and if you don’t do it, someone else will.
This one is for free.
[tags]target, google, maps, advertising, ad, rooftops, roof[/tags]