The solution to software cracks: Make hackers feel bad

by Nate Ritter on 5/30/2006 in General with 2 Comments

Shame on you, hackers!

This error was generated by a program for a USB drive that a co-worker of mine.

He feels horrible, and as all good marketers and sales people know, it’s not what you’re selling that matters. You’re selling a feeling, ideology, and emotion. Sell this!

Nate Ritter
Nate Ritter is the leader of Perfect Space, a San Diego based web development firm where he is more opinionated about helping companies get ROI than this other stuff. He make stuff work, and cares about process and quality. More here →
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2 Comments on "The solution to software cracks: Make hackers feel bad"

  1. Anonymous says:
    11/15/2008 at 5:30 am

    does that really even work?

    Reply
  2. nate says:
    11/15/2008 at 9:02 am

    Maybe. Maybe not. But the point is a lawsuit isn’t going to do anything. A change of ideology will. And, it will might just spread in their communities.

    It might not work, but has anyone even thought of trying it?

    Reply

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