Creating Passionate Users has one of those posts that you just want to bookmark, remember, and really just plant into your head for all time.

If you’re a business/marketing person (or a startup without one), read this and come back to tell me what you think.

Personally, I think it’s “frickin’ brilliant!” (as Brent would say).

[tags]wom, word of mouth, customer, evangelist, marketing, business, different, purple cow[/tags]