Jul
31
Posted by nate within General
A co-worker of mine walked into the office this morning with a brilliant comment.
If you are driving a courtesy car from a BMW dealership that’s a Toyota, you know you’re either on the s*** list, and they know you’re not going to upgrade or buy anything from them, OR, your car isn’t going to be done for months.
I thought that was hilarious. But, moreso, we came up with the same thought that if you have enough money (or credit and balls) to have a BMW, then you should be upsold very easily.
Why not give a slightly more feature filled or upgraded car out as your courtesy car? Make them envious of the new stuff. The new features. The new power. The leather heated seats. Whatever.
Why not use that opportunity to purchase a newer car? Our senses are tuned to the courtesy car we’re driving now anyway because of the fact that it’s different. We’re forced to. Why not educate your users that they don’t have the best of the best anymore?
Eat your heart out Seth Godin.
Technorati Tags: BMW, courtesy car, marketing, sales, strategy, seth godin
Jul
21
Posted by nate within General
Eventful.com was just written up on MTV.com with a nice article about Ozomatli getting demanded.
The article explains, spot on, what Eventful demands are all about.
Although it’s only a few months old and still in its beta phase, Demand has already accumulated 4,000 requests. It works like this: A user can create a [...]
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Jul
20
Posted by nate within General
When I lived in Bellingham, I had a hard time finding things to do around town. It could be that the town is devoid of variety of things to do. Or, it could be that there’s just no way to find out what’s going on in town unless you’re part of Facebook. [...]
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Jul
19
Posted by nate within General
Whew, it’s been a while since I’ve posted. Sorry about that. I’ve been a busy bee lately.
At Eventful, we’ve been doing some changes to the HTML emails being sent out after joining a demand. And you thought designing with Internet Explorer was hellish. Try designing for AOL, Outlook, [...]
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