All a long way of pointing out that while great websites are fairly different (compare Google with Yahoo), most bad websites are sort of the same. And I have no idea what the role model is, but there are plenty of places you can go to get all the building blocks you need.
It matters a lot what your website looks like. If you can use cookie cutter tools and end up with one that looks like something on MySpace, you should probably start over.
Yes, even Seth agrees with me.
[tags]myspace, seth godin, marketing, web design[/tags]