Another idea I stumbled across last night was in relation to the problem of rental search engines and the fact that people don’t need these sites more than an average of once per year.
This lack of traffic is problematic. But, if you think about it, real estate sites are used even less. The difference is the importance of the perception of the amount of money at stake with a poor decision in either the renting or the purchasing of real estate. And yet, real estate sites are making money through means having to do with the sale of the property (lead generation). In contrast, rental sites are traditionally compensated as a cost of advertising to the property manager.
Anyway, I was thinking about the original problem of a lack of traffic. I thought, why don’t I just display the best of the best in an area? Kind of like the HGTV shows which tell us what kind of real estate we can get in different areas of the country for a median price. In our case, we’d profile the best rentals available from a property manager. We could put adsense ads in there too, but the main idea would be to focus people’s attention on the site. The blog would be more of a gateway.
I’m not sure it would really be that big of a deal. But, if you think you’d like to see something like that, let me know. For now, it’s just an idea.
[tags]hgtv, rental, home, search, blogging, blog[/tags]