Another break from the analog blogging. But, if you don’t catch the importance of this post, you’ll look back and kick yourself when this hits. I know I will.
The banalities of sippie cups and play-dates may be just that, but many have yet to discuss and acknowledge the intellectual outlet of such a collective force of well educated women navigating the routines of the home front.
They know how to blog.
How does this apply to business, strategy, or technology? How does it not? This is the essence of a new wave. A tsunami, in fact.
The sale of MySpace as a social network was monsterous (in terms of cash). It broke new ground. It actually tapped the 12-18 year old market for the first time en masse. But, I believe, it’s nothing like the sneaker that we’ve got coming.
Mommy bloggers are looked down upon (even by me, for a while). Sippy cup toting, peanut butter giving, butt wiping adoration, depression, exaltation. These moms are creating community without even one company’s aggregation. They are doing it by themselves, the way we geeks used to do it. They may be late into the game by internet standards in terms of adoption of technology. But, I think Misha and her fellow mommies and friends have more understanding of community than we geeks ever will.
And what do we do about it? A tsunami starts about an inch high in the middle of the ocean. It’s hardly even noticable. To detect a tsunami, we have to be able to measure earthquakes first, water displacement (among other stuff) next, and then get the heck out of the way (or for this metaphor, grab your surfboard and get out in front of it). I’m telling you now, Misha is writing about the inch high surface displacement of millions of women who have a few moments in their day to connect to and write for others, for themselves, to become artists, novelists, etc. It’s opening a new world. When that happens, we’re seeing the results of the earthquake.
Many people have said that (monetary) success has to do with seeing the parade or wave and getting in front of it. Many people are still trying to jump on the MySpace wave. I think it’s passed. If you’re not on it, you’re too late.
Me? I’m trying to figure out how to jump in front of the mommy blogger wave. Surf’s up.
[tags]mommy bloggers, blogging, mommy, community, viral, social networking, myspace, facebook[/tags]