Partial RSS Feeds are a Waste of My Time

I use RSS feeds religiously, as I’ve mentioned before. However, lately I’ve had the funny feeling lately that I’ve been missing out on a huge variety of information. So, I went on a trek to find new quality info.

I found a few new marketing sites like VOX Marketing and a new favorite Coolz0r. But one thing I can’t stand is partial RSS feeds (Marketing Vox was removed from my list a few minutes later because of this). You know, when you get an update on a new article, and it comes into your feed reader but it has less than two sentences of the article there? Yea, that crap.

I think this is what people expect when they give you partial feeds:

Visitor/Reader: Oh wow! A new article is up. I’m so glad I was notified of the obscure title! I want to read it all right now. Goody goody, I can go straight to their website, be bombarded by advertisements that I don’t care about and they shouldn’t have on their site because it pulls my reduced-attention-span somewhere other than the content I originally thought so compelling as to visit the site in the first place! Woo hoo!

On second thought, perhaps what they want is the content? Yes, I think that’s it.

So, here’s a novel thought. People like your content, we want to read it. They subscribe to an RSS feed or get email notification. Now that’s a sign of commitment to you.

Let me say it again…. we want your content!.

If the irony of partial RSS feeds (and more subtly, adverts inside RSS feeds) hasn’t hit you yet, I’ll spell it out for you. We don’t care about your ads, the brilliant expensive design of your blog/site, or anything else. We care about your content. We care about your opinion. So, be nice and give it to us – without distraction. Otherwise, you’re wasting our time.

P.S. We don’t care that you have to deal with people stealing your content. Figure something else out to deal with that.

Nate Ritter lives in San Diego, CA who popularized the #hashtag and creates scaleable web applications for a living. He also does miles and point hacking to enable cheap travel for his family. More here →

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