Comments on: Hey Facebook, Monetize Our Apps http://blog.perfectspace.com/2007/08/24/hey-facebook-monetize-our-apps/ community, entrepreneurship and business strategy Sun, 08 Jan 2012 02:04:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: natehttp://blog.perfectspace.com/2007/08/24/hey-facebook-monetize-our-apps/#comment-59821 nate Fri, 24 Aug 2007 17:12:38 +0000 http://blog.perfectspace.com/2007/08/24/hey-facebook-monetize-our-apps/#comment-59821 Yea, just as Danny and I were talking (in the office), I think a subscription model just to allow the perception of an SSL encrypted page would be worth paying for. Admittedly though, it would be better if it was a win-win for everyone, which usually means they take a percentage of a sale rather than just a monthly fee. But hey, how about even a freemium model of some sort. You get 10 transactions, and then you have to move into the subscription or whatever. There's a lot of room for them, and there's a lot of 3rd parties that are already available. They could simply cut a deal with PayPal or Google Checkout or something that people already know. Personally, I'd rather use the credit card processor they already have. Simply give us access to it and give us a monthly check for what's left after Facebook takes a cut, just like a regular merchant. Yea, just as Danny and I were talking (in the office), I think a subscription model just to allow the perception of an SSL encrypted page would be worth paying for. Admittedly though, it would be better if it was a win-win for everyone, which usually means they take a percentage of a sale rather than just a monthly fee.

But hey, how about even a freemium model of some sort. You get 10 transactions, and then you have to move into the subscription or whatever. There’s a lot of room for them, and there’s a lot of 3rd parties that are already available.

They could simply cut a deal with PayPal or Google Checkout or something that people already know. Personally, I’d rather use the credit card processor they already have. Simply give us access to it and give us a monthly check for what’s left after Facebook takes a cut, just like a regular merchant.

]]> By: Chris Radcliffhttp://blog.perfectspace.com/2007/08/24/hey-facebook-monetize-our-apps/#comment-59819 Chris Radcliff Fri, 24 Aug 2007 17:01:41 +0000 http://blog.perfectspace.com/2007/08/24/hey-facebook-monetize-our-apps/#comment-59819 I completely agree. There are many more ways to monetize than boring old useless advertisements. Facebook would do well to enable them, just as they've done better by enabling a platform than they ever would have by creating content or applications themselves. An existing model for this is cell carriers. They offer a billing/micropayments platform that makes it dirt simple for a customer to purchase things via the phone. They're already billing, so it costs them very little to offer to clients. Facebook would have to create a consolidated billing/micropayments/fulfillment platform, but it would reap almost immediate benefits. I completely agree. There are many more ways to monetize than boring old useless advertisements. Facebook would do well to enable them, just as they’ve done better by enabling a platform than they ever would have by creating content or applications themselves.

An existing model for this is cell carriers. They offer a billing/micropayments platform that makes it dirt simple for a customer to purchase things via the phone. They’re already billing, so it costs them very little to offer to clients. Facebook would have to create a consolidated billing/micropayments/fulfillment platform, but it would reap almost immediate benefits.

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