Comments on: Thinking through the (RED) Campaign http://blog.perfectspace.com/2007/10/12/thinking-through-the-red-campaign/ community, entrepreneurship and business strategy Sun, 08 Jan 2012 02:04:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Robinhttp://blog.perfectspace.com/2007/10/12/thinking-through-the-red-campaign/#comment-68149 Robin Mon, 29 Oct 2007 16:14:29 +0000 http://blog.perfectspace.com/2007/10/12/thinking-through-the-red-campaign/#comment-68149 Since I'm writing an article on it now, I did do some research. I agree with other people: color and advertising was perfect, however it was hard to find out WHAT it was. We knew it was, just not the specifics. As for what they're donating, Global Fund settled on 50% so that businesses would know THEY are still making money (selfish but true). And that way, the products are no more or less expensive than other similar products, because it doesn't hurt the company itself in any way. Since I’m writing an article on it now, I did do some research. I agree with other people: color and advertising was perfect, however it was hard to find out WHAT it was. We knew it was, just not the specifics.
As for what they’re donating, Global Fund settled on 50% so that businesses would know THEY are still making money (selfish but true). And that way, the products are no more or less expensive than other similar products, because it doesn’t hurt the company itself in any way.

]]> By: natehttp://blog.perfectspace.com/2007/10/12/thinking-through-the-red-campaign/#comment-66533 nate Tue, 16 Oct 2007 05:53:25 +0000 http://blog.perfectspace.com/2007/10/12/thinking-through-the-red-campaign/#comment-66533 I agree on both counts. It looks like I may be working with a group of students who will be the first ones to implement this idea. In 3 hours I created a site which would do the job. I'll need to do a little more design work for each cause, and then we'll fill it with products from a few drop shippers and off we go. Keep the ideas coming, you are definitely influencing a new business. I agree on both counts.

It looks like I may be working with a group of students who will be the first ones to implement this idea. In 3 hours I created a site which would do the job. I’ll need to do a little more design work for each cause, and then we’ll fill it with products from a few drop shippers and off we go.

Keep the ideas coming, you are definitely influencing a new business.

]]> By: lachhttp://blog.perfectspace.com/2007/10/12/thinking-through-the-red-campaign/#comment-66301 lach Sat, 13 Oct 2007 01:15:58 +0000 http://blog.perfectspace.com/2007/10/12/thinking-through-the-red-campaign/#comment-66301 1) If you really stand behind it, give more profits to charity 2) Don't let brands use it if their products are produced in a bad way Other than that, it was executed well. Catchy designs. Smart and current causees. Trendy brands. Big names. You'd be hard pressed to get Apple, Gap and Bono on one cause, yet (RED) managed it fine. 1) If you really stand behind it, give more profits to charity
2) Don’t let brands use it if their products are produced in a bad way

Other than that, it was executed well. Catchy designs. Smart and current causees. Trendy brands. Big names. You’d be hard pressed to get Apple, Gap and Bono on one cause, yet (RED) managed it fine.

]]> By: natehttp://blog.perfectspace.com/2007/10/12/thinking-through-the-red-campaign/#comment-66290 nate Fri, 12 Oct 2007 17:24:33 +0000 http://blog.perfectspace.com/2007/10/12/thinking-through-the-red-campaign/#comment-66290 Oh, and another thing... I read in one of the articles that instead of focusing on solving hunger, focus on giving those people something sustainable like (in my thoughts) the means to improve their own economic condition. In short, I was thinking of maybe having the money donated towards micro-finance or something like that, where the people could receive money which would help themselves out of certain situations. Oh, and another thing… I read in one of the articles that instead of focusing on solving hunger, focus on giving those people something sustainable like (in my thoughts) the means to improve their own economic condition.

In short, I was thinking of maybe having the money donated towards micro-finance or something like that, where the people could receive money which would help themselves out of certain situations.

]]> By: natehttp://blog.perfectspace.com/2007/10/12/thinking-through-the-red-campaign/#comment-66287 nate Fri, 12 Oct 2007 17:21:04 +0000 http://blog.perfectspace.com/2007/10/12/thinking-through-the-red-campaign/#comment-66287 I also thought perhaps giving people the option to directly donate all that money before they purchase the thing(s). I also thought perhaps giving people the option to directly donate all that money before they purchase the thing(s).

]]> By: Bradhttp://blog.perfectspace.com/2007/10/12/thinking-through-the-red-campaign/#comment-66286 Brad Fri, 12 Oct 2007 17:19:29 +0000 http://blog.perfectspace.com/2007/10/12/thinking-through-the-red-campaign/#comment-66286 Heh. You could do a nice spin for environmentally friendly products. "(green)" is the obvious choice, but that's too cliché. Maybe "{really green}". Heh. You could do a nice spin for environmentally friendly products.

“(green)” is the obvious choice, but that’s too cliché. Maybe “{really green}”.

]]> By: Bradhttp://blog.perfectspace.com/2007/10/12/thinking-through-the-red-campaign/#comment-66285 Brad Fri, 12 Oct 2007 17:18:23 +0000 http://blog.perfectspace.com/2007/10/12/thinking-through-the-red-campaign/#comment-66285 Things they did right: the brand (color, typography, consistency of graphics); publicity (it's hard to live where I live and not know about the campaign). Things they could have done better: explain what it is (I see it everywhere, but only have a vague idea of what it's for); make people more personally invested in it (as opposed to having mainly corporate ties); use Facebook. That was my quick thinking on the subject. Things they did right: the brand (color, typography, consistency of graphics); publicity (it’s hard to live where I live and not know about the campaign).

Things they could have done better: explain what it is (I see it everywhere, but only have a vague idea of what it’s for); make people more personally invested in it (as opposed to having mainly corporate ties); use Facebook.

That was my quick thinking on the subject.

]]> By: natehttp://blog.perfectspace.com/2007/10/12/thinking-through-the-red-campaign/#comment-66284 nate Fri, 12 Oct 2007 17:15:15 +0000 http://blog.perfectspace.com/2007/10/12/thinking-through-the-red-campaign/#comment-66284 I was reading another article on (red) this morning and thought... perhaps it would be good to have products which are all environmentally friendly as well. That kinda helps with the "we buy too much crap that just ends up in a landfill" argument. I was reading another article on (red) this morning and thought… perhaps it would be good to have products which are all environmentally friendly as well. That kinda helps with the “we buy too much crap that just ends up in a landfill” argument.

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