Rather than explain what a Social Graph is, I’ll just tell you this. First, there’s a new kind of geek in the world now. I’ll call them the Social Geeks™. These are the people who are dubbed “social media gurus“. Second, the Social Geeks® have come up with a fancy sounding term (so they/we can charge more per hour) called a “Social Graph”. You know it as your “friends”.
Now, if I can stop using quotations for a minute, the real point of the Social Graph isn’t for the generic person who uses the internet. It’s an analytical tool so that those Social Geeks∞ can sell their souls to the devil (a.k.a. marketing departments), telling them how to get in touch with your friends so that you can be sold that 4th burrito you really shouldn’t have eaten at lunch (and then the 24 hour fitness membership you’ll use for 2 weeks).
Ok, it’s not all bad. Plenty of academics use Social Graphs to determine behavior, affinity, and other academic stuff. And, as we all know, 99% of what academics study don’t cross over into the business world where it becomes applicable to the generic public.
All that to say….
Pretty cool picture huh?