Hugh MacLeod wrote a few posts lately on what Stowe Boyd calls “Edgelings”. It’s a good term. I like it. The point of what Hugh is talking about has to do with your brand (yes, YOU are a brand, just as your company is).
Hugh mentions in one of his more recent posts that Seth Godin gave him some great advice a few years ago at a dinner.
The edges. Always keep pushing on the edges.Seth Godin
All I want to know is this one thing… How are you pushing on the edges?
No really, tell me.
