Last night Facebook launched their Comment Box which at first glance doesn’t look too amazing. But, there are some hidden nuggets (both gold and fools gold) that need to be dug out and examined a little. I’m not going to go in depth here, but I did want to skim the surface and say why I almost – but inevitably couldn’t – switch over to the new Facebook Comment Box for comments on my sites.
Why did they create a comments box?
Let’s be honest here. It’s because they want your content. Their recent fit of insanity which compelled them to release a TOS which uniformly gave them all rights to your content forever. They did recant from that heresy pretty quickly, but still. It’s like saying “you’re ugly…. just kidding, no offense.” They showed their hand and it’s indicative of something else going on.
What’s great about using the Facebook comments box?
Obviously, I already have comments enabled here, so it’s not about that. But, there is one huge benefit to using the Facebook comments box. It’s obviously not the comments themselves. It’s marketing. We all want to have our content spread into more places. The more pervasive our content is, the more we’ll gain in influence. Influence begets influence.
Why I won’t be using the Facebook comments box (yet)
I won’t be using it (yet) because the comments on a blog help with SEO positioning and I have a thing about relational data. When someone comments on a post of mine, I want to keep those comments for myself. It’s the same reason I didn’t use Disqus or the other comment widget providers out there.
I would love to use it for the marketing purposes, so if there were a way to sync the data (and for my blog to keep ownership of my copy of the comment), then I’d be all over it. I love the marketing power, expanded influence into one of the largest social networks in the world, and potentially the SEO (if somehow the link shows up in an SE indexed page). But, right now, the con outweighs the pros. I just can’t give away the content.
One last note on this development is my belief that Facebook has effectively surpassed Disqus and others. I’m sure by usage they haven’t yet as it hasn’t even been 24 hours since the release. But, mark my ASCII, they will.
I’m not a believer in the “[x] killer”. There can definitely be many services that do similar things in the same space. I just think Disqus has proven that people like to have one login and web property owners are ok with giving up those comments to others under the right conditions. With those two items, Facebook just poised itself to trash Disqus growth considerably. The only thing Disqus has on Facebook right now is that they actually do allow for synchronization of comments. So, to each their own.
What do you think?
So, that’s my review. But, I’m curious what you think about all this? I know I didn’t hit on everything, so feel free to add points and counter points in the comments below.