I’ve done a small underground overhaul on this blog by switching hosts to Media Temple because it’s been faster and more reliable than ASmallOrange. I’ve also removed social media widgets from this site, and I don’t plan on bringing them back.
Social media widgets (likes, tweets, pluses, etc) have two reasons for being: (1) They create social proof if the numbers are high enough and (2) they give people a fast way to share the page with others.
The downsides, however, are they make the site slower to load, and if your page doesn’t go viral it actually ends up giving social proof that your content isn’t actually worthwhile.
But what if you’re the person I’m trying to write for – not the masses, not thousands or millions of other people? With social media icons and sharing buttons, I’ve slowed down your access to the content you want, and I’ve essentially allowed (the lack of) popularity to influence your decision as to whether the content is important.
No more. The masses can suck it. This content is for you. Take the time to read it, and if you find it worth discussing, feel free to discuss it in the comments below, or on twitter, or facebook, or whatever is the new black. But if it’s just good information to consume, enjoy it. There isn’t a button for subjective enjoyment.