Macromedia has just blown me out of the water. Why, you ask? Do they have a new product? Not really. I’ve just been ignoring the power of Flash and one of their newer products, Flex, in the past few years.

Since 2000, Flash has included ActionScript. Now, I took a look at it then, and wasn’t that impressed. I look at what it can do now, and I’m crapping my pants. I simply cannot fathom how I’ve been so lost in my own simple PHP-driven world so as to ignore what’s been going on over there inside the crazy brains at MM. I used to consider Flash a designer-only or at least designer-focused app. What kind of functionality can you get out of a designer-only app? Not much in my mind. It’s tough to make more than a fancy business card out of that. But, by including ActionScript and by creating Flex, you’re not only utilizing the power of fully object oriented code, but you now have the ability to create intelligent user interfaces (UIs) and simple yet unfathomably (can I say it again?) powerful applications. These apps can be driven by XML/SOAP transfers of data where the requirement of server side processing gets shaved off considerably and thankfully passed to the client.

Feeding a data loaded client application, especially one that is pervasive among 98% of web users in the form of their plugin, to the client and then only sending data to and from the server when transactions truely occur enables all sorts of industries to thrive.

And you thought the internet was done evolving!? Hah! These next few years will blow you away!

Nate Ritter lives in the Pacific Northwest (U.S.), popularized the #hashtag and creates web applications for a living. He also does miles and point hacking to enable cheap travel for his family. More here →

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