More on WOM

You could gloss over Ron’s checklist  (Create Advocates) or you could think hard about what you haven’t done. The key is to look at this list from the other person’s point of view, not yours.

Seth Godin

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the problem with word of mouth

James Shewmaker points us to the always-worth-reading: Brand Autopsy. The major reason why word-of-mouth hasn’t taken off is not because...