How to start a blog network (first of a series)

So, to be honest, I have no idea how to start a blog network. But, I am going to try. I’ll be documenting the attempt here at my blog.

I’ve been doing a lot of thinking about this and came to the conclusion a few months ago that starting a blog network is all the rage. When I was about 15 I decided that anything that was “all the rage” was probably not for me. I, of course was a loser.

So, for the sake of not being a loser and acting just a little faster than I want to (because adrenaline doesn’t work unless you’re far out of your comfort zone), I decided to gather a few friends and start one. Thankfully, it’s been good timing as some of them are amazing writers and they have only just begun to blog.

Anyway, back to the subject.

Step 1) Choose a topic
The reason I’m starting a blog network is to be able to aggregate content and provide a consistent service to our readers. Additionally, it’s to hopefully capitalize on some Adsense clink. But, to do that, we need a good topic. Choose this carefully. If your writers aren’t interested, you’ll fizzle quickly. If your topic has low adsense dollars associated with click-through rates, you’ll not get the money you want. For our network, we’re not hung up on the money issue, we just want to talk about what we’re passionate about – regardless of if it makes money in CPC or PPC rates.

Step 2) Get writers on board.
Luckily for me, some of the best writers and thinkers I personally know are good friends of mine and (as already mentioned) just started blogging. They have no idea what kind of world they are getting into. And it’s my duty, according to Peter Drucker, to “see the opportunities and exploit them.” Naturally, you should make sure your writers are all writing on the same subject. If they have multiple seemingly unconnected topics (as I have here), you can choose to aggregate only the categories that fit the network’s chosen subject.

Step 3) Choose a design
I am a pretty picky person when it comes to design. I have my mother to thank for that. I also want to have the best possible strategy for adding advertisements to the network. Placement, prominence, etc. This is a given. So, we have to settle on something that allows us both. We’re in that process now. We’re going to use WordPress and a FeedBurner plugin to do the automatic syndication for us. That’ll make life easy.

We’ll leave it at that for now. I’ll add more to this article series as soon as our design is chosen. In the meantime, if you have some input, advice, or general hate mail, please drop us a note of discouragement and tell us why we’re late to the party. Or, be nice and give us all hope for your offspring.

[tags]blog network, adsense, blogging, monetization[/tags]

Nate Ritter lives in the Pacific Northwest (U.S.), popularized the #hashtag and creates web applications for a living. He also does miles and point hacking to enable cheap travel for his family. More here →

7 Comments on "How to start a blog network (first of a series)"

  1. misha says:

    interesting post, very well written… exploit?!

  2. misha says:

    PS I still need to look at the designs.

  3. nate says:

    PS, check your email.

    PSS, “exploit”??? what are you talking about.

  4. nate says:

    Oh, right.. hehe.. “exploit” was the term Peter Drucker used. It’s a little heinous. But, you know… you exploit my technical prowess. I exploit your viral-laughter-making-content.

  5. jeff pierce says:

    When you learn how to start a blog it’s really not that difficult at all

  6. Exploit is not a bad thing, look it up. so how goes the network? is it working yet?

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