Tweak Adsense Project: Removing Header Link Units

The other day I mentioned my next tweak was lowering the quantity of ads I have on this site. Instead of doing that en masse, I figured I should take a slightly more granular approach.

Next tweak: Remove link units from header

I noticed the CTR was running around 0.6%, which is horrible if I’m going to try to increase revenue considering the theory that the first ads on the page are usually the most expensive (therefore worth the most revenue).

Since the CTR was terrible, I figured let’s try to make the other ones, with higher click through ratios and get the higher revenue.

Summary so far

[tags]stats, adsense, advertising, adwords, google, monetize, blog, project[/tags]

Nate Ritter lives in the Pacific Northwest (U.S.), popularized the #hashtag and creates web applications for a living. He also does miles and point hacking to enable cheap travel for his family. More here →

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