Tweak Adsense Project: Something Went Wrong with eCPM

This will be a short post today, but I figured I ought to tell you. A day and a half ago something seriously went wrong. My eCPM went in the complete opposite direction it was going. Yesterday it was $0.81, which is $7.00 less than what it was 2 days earlier.

Something’s up, and I haven’t figured out what happened yet.

If anyone knows, I’d love to hear about it, as I’m getting the same number of hits, slightly lower CTR (1.3% instead of 2.1%), and a way lower eCPM.

Obviously, with this happening right as I was trying to reach my second blog monetization goal, I didn’t make it. Anyone know why this is happening?

[tags]eCPM, cpm, google, adsense, tweak, monetize, blog, blogging[/tags]

Nate Ritter lives in the Pacific Northwest (U.S.), popularized the #hashtag and creates web applications for a living. He also does miles and point hacking to enable cheap travel for his family. More here →

One Comment on "Tweak Adsense Project: Something Went Wrong with eCPM"

  1. nate says:

    Update: Ok, so my eCPM came back up today to about 1.2% or so, but that’s still not so great. I’m kinda perturbed and lost. So, I’d love someone to tell me what the crap is going on.

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