Why Blogging Post Titles are Important

You might think this post is redundant, and for some of you about half of it might be. But, bear with me for a moment. I’ll make it quick.

If you read RSS feeds, you know the feeling when you subscribe to a bunch of new sites you just found. Remorse.

Remorse because you now have more information streaming into your feed reader than ever before and you can’t keep up. Ok, Ted, the guy who reads the whole internet, can keep up, but you or I have problems doing this.

1. Speed Reading RSS Feeds

When you come to this problem, if you’re like me you’ll most likely trim back the number of feeds you subscribe to. I can’t handle more than about 100 new articles a day, mostly because I read them in batches every few days. If you’re heads down and focusing more on producing stuff than reading about people producing stuff (and/or you’ve read the 4 Hour Workweek by Timothy Ferris), you know what I mean.

If you don’t trim them down, or you just want to be more efficient, you scan the titles without reading each post. If a title doesn’t catch your eye, you skip it and mark it as read, never to be seen again.

2. Search Engine Optimization

The second reason your blog post titles are the most important thing you’ll write is because the titles are huge for SEO. I’ve found through a variety of SEO fiddling that your titles are one of the most important parts to gain positive search engine traffic. Of course content is king. But, if your title is good, you’ll gain new traffic easier. If your title sucks, people like me will skip it.

So, make your titles compelling and don’t trick people with them. Make them relevant to what you’re talking about, even if they are a little on the sensational side.

Go. Do as I say, not as I do.

[tags]blogging, revenue, money, titles, post, ted oconnor, edward oconnor, 4 hour workweek, timothy ferris, tim ferris, rss, english, plain[/tags]

Nate Ritter lives in the Pacific Northwest (U.S.), popularized the #hashtag and creates web applications for a living. He also does miles and point hacking to enable cheap travel for his family. More here →

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