Google Slapped And What I’m Going To Do About It

Kapow, Right in the KisserAmazing. Two days ago I had my biggest day ever for PPC affiliate marketing. The very next day my Google campaigns were slapped to oblivion. I thought I was playing the right way.

First, I saw my commissions drop to practically zilch. Then my stats program showed the same for traffic as a whole. I was baffled as I went to sleep last night.

Today, I woke up and checked the campaigns to see if it was perhaps the demographic changes I had recently placed. Nope. Come to find out, my campaigns showed prices in the $5-10 range for almost every keyword in each campaign. I knew then that I had been slapped, but I didn’t know why.

So, I asked.

Me: Why are all my keyword bids $10.00 as of yesterday?
Google Operator: Hello, Nate. I see your question, let me take a look at your account.
Google Operator: The reason why all your keyword bids are $10.00 is because your landing page does not have enough unique content.
Me: Ah, ok. I wasn’t aware we needed unique content to get decent pricing.
Google Operator: Our bots crawl websites to make sure we are delivering our users links to significant amounts of information. From my observation, I would advise to add some more content besides the promotional offer to Ikea.
Me: I see. Ok. thank you for the information. I will work on those recommendations.

And, now you know. You need to have unique content on your landing pages. With this information, I’ll have to revert my previously stated opinion that using direct linking and not domains and landing pages yet is a good idea. I got away with it for a few months, but now I see the light. I still say it’s worth direct linking just to test a campaign out before you waste your time on other things. But, obviously that can’t last forever. Test, optimize. Test, optimize. I just went into optimize mode.

I hadn’t heard WHY the “Super Affiliates” say not to do direct linking. So I figured I’d pass this tidbit on to the other little people who are learning about Affiliate Marketing using PPC at the same time I am. Only direct link to test the campaign out early. Then, move on and do the right thing (“right” according to Google).

Nate Ritter lives in the Pacific Northwest (U.S.), popularized the #hashtag and creates web applications for a living. He also does miles and point hacking to enable cheap travel for his family. More here →

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