News Flash: I’m Not A Traditional Journalist

This morning I woke up to my email barrage and found another person/company/robot sending me their press release.  They think that I’ll write about their company because I received a press release from them.

Now, I don’t have 20,000 people hanging on every word that comes out of my digital (or analog) mouth.  But, I still hate it when people waste my time.  It’s still valuable, at least to me and my clients. Which is why I’m going to tell you right now… don’t send me press releases.

Here was my response to “Lindsey” (at least she used a real person’s name):


Seriously, sending press releases like this to people like me are not only ineffective, but impersonal and pretty much just an insult.  I find it my duty to tell you this because I want you and your company to be better because of the education.  I want you to succeed.  But, honestly, don’t be surprised if the majority of people you send this to just hit delete and never respond or write about your company.

Would you like a suggestion?  Contact Tilly Ritter ( ) and get her advice about how to accomplish what you’re trying to do better (getting people to write about your company).

[email deleted]

Nate Ritter

Update: She actually responded personally and apologized for the method. I’m going to give her the benefit of the doubt and believe that she was sorry and is mending her ways/methods. Three cheers for spreading ideas.

Nate Ritter lives in the Pacific Northwest (U.S.), popularized the #hashtag and creates web applications for a living. He also does miles and point hacking to enable cheap travel for his family. More here →

3 Comments on "News Flash: I’m Not A Traditional Journalist"

  1. Ryan Kuder says:

    Did she contact Tilly? Nice lead gen…

  2. nate says:

    I just got the email this morning and I figure she’s probably still sitting there sending out her automated spam bots. So, she hasn’t contacted her yet, but I think this will be my default response from now on. That’s for sure.

    Yea, you want me to write about you? How about you pay our family first? :)

  3. I do this a lot too when I get press releases (I’m a double agent, don’t tell anyone!). I definitely have to restrain myself from “yelling” because I find that ineffective. Though I’ve still had people tell me that I don’t know what I’m talking about and that they’re being “innovative” or whatever. It’s a crazy world out there…

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