BuzzGain: The Newest Kid on the DIY Marketing Block

crazy eyes

In the past few years there’s been an overwhelming and resounding sound circling the corporate marketing departments. It’s a sucking sound. Big. Loud. Imminent.

We’ve heard all of the rumbles and denials about the “corporate branding” engines failing. If you’ve participated in any community-like events like Community 2.0, any of the BarCamps or unconferences that are spreading across the world, you’re probably already on the bandwagon, know the statistics by heart and have the case studies to prove it. But still, so many people still aren’t “getting it”. The nice thing is that our time proselytizing is almost finished here. It’s almost too late. If you don’t get it yet, very soon you’ll just have to learn the hard way.

In one last attempt, I’ll try to help you again.

Meeting Mukund

Back at the first Community 2.0 conference in Las Vegas a few years ago I met a guy named Mukund Mohan. Mukund hadn’t yet understood what the big deal was with unconferences or BarCamps, so we (the birds that flocked together… aka the “evangelists”) told Mukund the stories of lore. The wonders of community. The beauty of self-organizing, self-funding, grass roots efforts.

That was a fateful day.

Mukund comes from the land of business to business. He’s a fabulous entrepreneur with a fast-paced drive to make things that companies need. That day Mukund started to see how corporations needed to refocus their efforts on the more personal touch – the community, if you will.


Step forward a few years. Today, Mukund has launched his newest baby: BuzzGain is the culmination of a years of work, research, and dialog with business owners, blog network founders, corporate marketing departments and social media experts.

Here’s the simple version of what BuzzGain is: It’s a way for businesses to start listening.

buzzgain screenshotListening to bloggers, reporters, analysts, people on twitter, podcasters, and more. Listening not just to hear the good, the bad, and the ugly. But with the intent on responding, connecting, and engaging with these people. This is your chance. It’s not about stopping the massive advertising pushes. It’s about identifying and talking with those who are intimate with your brand, or influence those who are.

If that doesn’t get you excited, maybe the statistics, charts and graphs will do it for you. They’ve got quite a few of those too.

Last Pitch

This is my last pitch for you corporate marketing people. After this, it will be too late. I know that I’m just a lowly freelancer/consultant. I don’t have your budgets, your problems, or your money. But what I do have is an audience. I have an audience who can (and regularly does) make change.

You. You want my money, my influence, my kind words. You want my loyalty.

Earn it, and you’ll have it.

Go check out BuzzGain to find out who is talking about you the most. Engage with them. Give them hope in your company, your brand, your products. It’s not the prettiest product out there, but it gets results.


Disclaimer: I have been an adviser to BuzzGain on strategies and features.

Nate Ritter lives in the Pacific Northwest (U.S.), popularized the #hashtag and creates web applications for a living. He also does miles and point hacking to enable cheap travel for his family. More here →

2 Comments on "BuzzGain: The Newest Kid on the DIY Marketing Block"

  1. Mikal says:


    I remember Mukund Mohan well (from the inaugural Community 2.0 Conference in Las Vegas). Thanks for the alert to his most recent efforts… I just signed up!


  2. David Bruce says:

    Man I like your style…
    you wrote: “I don’t have your budgets, your problems, or your money. But what I do have is an audience. I have an audience who can (and regularly does) make change.”

    I don’t have the budget or the problems or the money… I’m also just a lowly consultant…

    but (this is a really, REALLY big BUT)

    corporate types? they need us more than we need them… a LOT more.
    the number of people who can manipulate Google Organic SERPS at will is a very, very short list.

    corporate types? we are the 800 LB gorilla
    they are the beta weenies and we are the Apex Predators

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