Search Engine Optimisation and Excel: The Perfect Combination

Excel has long been an essential tool for many people, with a wide range of uses that make it a firm favorite with accounting people the world over. The fact is, this spreadsheet application has every data analysis tool you’ll ever need. From an SEO’s point of view, if you know of these tools, then Excel can do all the hard work, while you focus on less mundane tasks.

A perfect partner

As more and more people are realising, Excel can be the perfect tool for SEOs, with a range of functions you should know about. True SEO professionals know how to utilise Excel to maximise the effectiveness of their SEO strategy, manipulating data in ways that shed new light onto their campaign.

A relatively new industry

SEO has become an essential part of web design and application, with people from other IT backgrounds finding themselves drawn into this new field. While many of these people already had some knowledge of Excel, others had to start from scratch and learn the basics. Here is an overview of some of the Excel tools that can help with SEO tasks.

Data sorting

Any SEO data you download will come as a spreadsheet, or table of data. There is a difference between the two, and unless you tell Excel that you have a table of data, it will assume it is a spreadsheet. Once Excel knows it is a table of data, it will format it for you and add functionality. A quick way to do this is to highlight the area you require, then click CTRL + T, alternatively you can go to the styles group on your toolbar and click the “format as Table” button. A dropdown box will then ask how you want the data formatted. Your data is now a table, and is much easier to work with.

Removing duplicates from your data

Table tools make this execution very simple, just click anywhere in your table to activate the “Table Tools” tab, then click “Remove Duplicates”.

SORT Function

For SEOs, this function has several uses, for instance, it can speed up working with large amounts of spreadsheet data, saving you a great deal of time.

FILTER Function

This function allows you to hide any data that does not meet your criteria, and is invaluable, especially if you are working with large data sets. Other SEO uses include sorting site errors by response code, looking at broken links by target URL, and finding duplicate metadata.


This function allows you to quickly summarise your data, if for example, you wish to know the number of impressions generated from any given word from your Google Search Console.


This function is very useful for SEOs, as it categorises data. You may want to count how many pages had a certain number of visitors.

Further Excel information

This application has numerous uses for SEO’s, here is a useful link with more detailed information on how Excel can help you with many tasks.

Nate Ritter lives in the Pacific Northwest (U.S.), popularized the #hashtag and creates web applications for a living. He also does miles and point hacking to enable cheap travel for his family. More here →

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